I remember seeing this question on Reddit that said “Hey everyone, I have a question, as a business owner who should I hire, a copywriter or a content writer? I’m a bit confused”.
So, I thought I would answer this question right now, also could you do me a tiny favor and share this blog post with anyone else who may be having this same question too? It would be much appreciated. 😊
I’ll cut to the chase, the truth is you need both, if you only have copywriters working for you, then all the materials you put out there are just about pitching and selling every single day.
In today’s competitive marketplace you need to nurture a group of potential customers, you always want to be adding value first.
On the other hand, if you only have content writers this means you’re putting out great content, you’re spending a lot of time, money, and you have a lot of people liking you, which is all great.
But, if you don’t have copywriters that can convert some of those leads into customers, you don’t make any money.
All you have is a lot of people liking you, but they’re never buying from you, and I’m sure you don’t want that, either, right?
What you want to do is use your content to entice, educate, and entertain, your audience.
You want to put so much content out in the marketplace and add so much value that your prospects are saying.
“WOW! This stuff is amazing, I’m getting so much value from this, if the free content is this good, I wonder how awesome their products or services must be?”
And boom! Right there that’s exactly what you want, think of content writing as pre-selling, if you think of it that way this will make a lot more sense.
As a freelance writer, the highest paid form of writing is copywriting, but the easiest form of writing to sell is content writing.
If you want to know the most profitable, the most lucrative, and the most in-demand types of copywriting that you can do right now.
Then CLICK HERE or the button below and watch this latest training by my good friend Justin Atlan.
He will reveal 77 copywriting secrets on how you can easily attract more leads, sales, subscribers, and fans online with no copywriting experience required.
And what’s even crazier is that this will work no matter what industry you’re in, or how terrible the economy is.
But that’s not all, he’s also going to gently hold you by hand and show you what you need to do, and what you must avoid, in order to become a copywriting wizard, for a JAW DROPPING PRICE!
I’m going to tell you this right now…
This isn’t something that would be nice to have, this is something you must have, if you want to sell anything with words and persuade people to buy your products, join your movement, or change their life.
Thank you for reading, I’ll see you in another blog post, have a lovely day.
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