A to Z blueprint on how to tell someone they’re wrong without pissing them off (Sales and marketing)

Can you think back to a time where you were trying to close your prospect, but he/she makes a completely wrong statement?

An even scarier thing is when the prospect starts to believe their statement or others around them believe it too, this is a serious red flag since they will start to make assumptions about your offer.

You have two options:

1. You brush it off and try to continue with your selling, hoping that the prospect realizes that they were wrong, or people forget about it.

2. You actively attack the statement and call the prospect out on why they’re wrong.

Which one would you choose?

If you chose 1 or 2, then your answer incorrect, however, you could try the hidden method.

What’s the hidden method you ask? It’s what you see every great salesperson use, it’s done by using passive countering.

The way this is done is by using the features and benefits of your product to answer their question, the advantage of doing this is that you don’t have to verbally say you’re wrong, but you’re still strongly telling the prospect that their statement is incorrect.

Here’s a role-play of the passive counter being used, / Rosie (Seller) / Tom (Husband) /Tina (Wife)

Rosie: So, what do you think of the house?

Tina: There are earthquakes around this city, the house doesn’t look strong enough.

Tom: Yeah, I agree who knows what craziness could happen!

Rosie: The area you are in has the lowest earthquake statistics, and the brick used to build the house is class A engineering brick instead of normal class B, which is more commonly used.

Tina: Oh, I didn’t know we had the better brick.

Tom: That does sound interesting, and I like how we’re in the safest area away from the earthquake madness, you know what, we’ll buy the house!

BOOM! And the house was sold, if only selling a property as an estate agent was that easy.

As you saw Rosie did not say, Tina was wrong, or else that would have annoyed Tina, however, Rosie used the specifications of the house, and useful statistics to secretly show and tell how Tina’s thinking was wrong.

If any of you realised the secret technique that Rosie used, then I give my digital hat off to you.

What Rosie used was pride, when she said about how most houses use class B brick which is weaker, this made Tina feel exclusive which is a very strong emotion to sell with, that’s why people click on videos that say, “Secrets the rich don’t want you to know”.

But why do people not like being told they’re wrong?

There are many reasons why people hate being shown that they’re wrong, but in the world of sales, it’s because the prospect doesn’t want to look stupid.

This is why they will look very smart, engaged in what you say, nod their head a lot, say “Mhm”, and sometimes repeat what you just said.

This can be used to your advantage, since you can come across as an advisor who is guiding your fellow client towards the right decision, rather than a salesperson trying to manipulate someone into buying a certain product.

However, what if there was a scenario that features, and benefits didn’t work?

This is when you use what the experts do which is selling emotion, humans are emotional animals with a little more logic, so what we tend to do is buy things we want then try and back it up with practical reasoning.

This is seen everywhere especially with perfumes if you strip it down it’s just a spray with a certain smell.

But the advertisement makes you believe that you aren’t just buying perfume but your buying power, beauty, sexiness, and boldness.

Another great way to show someone that they’re wrong is by educating them, you don’t have to go into deep detail.

But enough for them to correct themselves, this is a very powerful technique since you’re showing that they’re incorrect means nothing, but when the prospect saying is, they’re wrong this means everything.

The third thing you can do to tell someone they’re wrong, is by painting a picture in their mind of what their statement would look like, this can be a great way, for the prospect to visualize their plan in action and how incorrect it would be.

For example, if Rosie said to Tina “Could you imagine a place that has earthquakes and having tons of houses across the street not being secure, who would want to live there? Also, it would be extremely unethical and against the law, if I were to show you houses that weren’t suitable for inhabitancy.”

Tina: I guess you’re right

Fourth is not to come across as someone who is criticizing, this will instantly make your prospect bitter since they’ll feel like you’re one-upping them.

A fifth way is to follow Dan Lok’s quote…

“A bad salesman does 80% of the talking, but a pro closer does 20% of the talking”.

– Dan Lok

The reason why you want your prospect to do most of the talking is so you can understand their needs.

Instead of trying to instantly find ways to see how they‘re wrong, try to understand why the prospect has these thoughts and how you can help them.

Here is a video by Josh Lewis that shines some light on other skills you can use to tell someone they’re wrong.

IN SUMMARY

People hate being told that they’re wrong, but if you can negotiate in a manner that convinces your prospects to see and think the way you want to then the close is as good as gold.

This salesmanship blog would not be complete if I didn’t offer a way close better on video, it’s pretty obvious that people are not going to read really long copywriting.

But a video is proven to convert a lot better since it’s genuine and you feel an actual connection to the person, you’re looking at you.

But, most people fail badly because they believe that they’ll switch on the camera, start filming, and money will fall into their lap the next day, this is not the reality.

Also, it doesn’t matter how optimized your video and website are, if you’re not getting the right customers, taking the right way, presenting your offer correctly, and crafting your videos in the right format.

Then no one is ever going to buy from you. ☹

So what do you do?

Once you CLICK HERE NOW!, you will meet a team called Click Funnels, they make sure that your videos have the best chance to find the right customers, grab those leads, and convert them into raving high-paying customers.

What would that do for your business if you had videos that sold 24/7 for you, instead of having to get on the phone, face to face, or beg for referrals?

By the way, these videos aren’t just made to entertain or collect leads, with Click Funnels, you can make serious profits from these tiny and easy-to-make and use videos.

You wouldn’t want that, would you?

CLICK THE IMAGE BELOW NOW (OR CLICK RIGHT HERE) If you want to be taught what to say, and how to get the best leg up in your sales career, so you can finally live life on your terms and be the hero in your own story.

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