There are things on your website that are sabotaging your Google rankings and traffic, no matter how much effort you put into writing content, optimizing your technical SEO, or building backlinks, they’re going to keep you down.
Greetings my fellow entrepreneur, online marketing, and investor friend, it’s the one and only Adventago, and today I’m going to reveal to you the 8 tiny devils that you MUST REMOVE from your website, or blog if you want to rank on Google.
But, before we get started if you really want to get more leads, sales, subscribers, and fans… Without burning a hole in your wallet, or being overwhelmed with information.
Then I 100% suggest that you click the button below to get instant access to Traffic Secrets, this tiny hack will guide you every step of the way.
1. Outdated Content
You probably know this, but Google prefers fresh content, I remember a live tracking website called internet live stats that states that there are currently 1.5 billion websites, and search engine land says that Google has indexed 130 trillion pages.
Instead of you thinking “Oh I need to spit out a lot of content every single day” What I want you to do is go to the Google search console, and look at all your pieces of content and the amount of traffic you’re getting.
Then, I want you to go to the date picker and compare, what your traffic was like now, versus the same time a year ago.
You may get more traffic or less traffic, but what you’ll find is some pages were doing well and aren’t anymore.
I want you to look at those pages that were doing well and go and update them, by refreshing them and making them better you’re going to rank much better, versus taking your old content and leaving it there.
Google wants all the content on your site to be great and updated, because it’s not one page ranking on its own.
Google is looking at your whole site, and when your entire website is perfect, you’re going to do much better.
2. Pages With Short Content
I remember a long time ago when 500 pages were considered long page content, however as you can see with many blogs these days, those benchmarks were a long time ago.
Today pages that don’t go above and beyond, and dig deep won’t do well, for that reason Google tends not to rank pages with short content.
If you can answer someone’s question in 200 words, then that’s great, but most people can’t, these pages offer little to no value, and don’t do well.
What I want you to do is go to all the pages that offer little to no value, and look at them, if you think they offer value that’s fine.
But if you don’t, I want you to either update them and make a more in-depth post, or 301 redirect them to other better pages that are more in-depth and offer a much better user experience.
Make sure you assess every single page through Google analytics, look how much traffic it’s getting before the change and after the change.
Look at the bounce rate, and look at the time on the page, these will give you indicators if that page is good, bad, or needs updating.
3. Excessive Or Irrelevant Ads
Here’s the deal, when you put a lot of ads on your website all it’s doing is increasing the load time.
The more ads you put on your website the more external resources that need to be loaded which will have a direct impact on your load time and your SEO.
Ads make users leave a website if they impact the user experience, imagine yourself pulling up a site on a mobile device and all you’re seeing is a ton of ads.
Even if it loads fast, it’s hindering the user experience, it’s not bad to have ads even Google has ads, but you want to make sure that they blend in, they’re nice, they’re not too crazy in how they look, and they’re not distracting the user.
And if you look at what Google is doing with their ads that’s a perfect example of how you ideally want to blend ads throughout your webpage.
4. Automatically Generated Content
This probably doesn’t come as a shocker, but Google wants you to deliver an amazing experience, creating content through automated tools is not going to deliver the best experience.
Even if you put in the time, and effort, to make that content a bit more customized and look personalized it’s still not going to do well.
What you need to do is create content that provides the best experience, and not just from a perspective that it’s not automated.
But you need to look for all the other pages that are ranking for the term that you’re going after and think to yourself. “Let’s see, is my content going to provide more value than theirs?”.
Also, if you’re unsure of how to evaluate that, go to Ubersuggest’s type in the keyword that you’re looking to rank for.
And you should see all the pages that rank on the top, the backlinks they have, the social shares they have, and their domain score.
This will give you a good understanding of what users like, as well as what Google likes, remember just because the site ranks number one doesn’t mean it’s always what users prefer.
Having that social data and backlinking data will also give you a good understanding of what a good page is.
And how you can use this to your advantage to make the ultimate blog post that attracts all your dream customers, and blows all of your competitors out of the water!!!
If you want to stop struggling to find the next hack, new trick, and you want to find a proven solution to attracting more leads, sales, subscribers, and fans… Without having to write any more content, or reach out to a million people for shoutouts.
Then I highly suggest that you click the button below, to get instant access to Traffic Secrets, this tiny hack will guide you every step of the way.
5. Intrusive Pop-Ups Or Interstitials
I’m not the only one saying this, you can go to the Google webmaster central blog and see for yourself.
They said that pages with intrusive interstitials provide a poor experience to users than other pages where content is immediately accessible.
Hear me out, that doesn’t mean you can’t do pop-ups, but typically you want to save the pop-ups as an exit pop-up, an exit popup is what people, will see upon leaving instead of entry.
If you have lead magnets you can provide them within your content, at the top of your article, or the bottom of your article, it’s still a great way of collect leads without being intrusive.
Other things that you can do are inline opt-in boxes, ribbons, top bars, and in-text call to actions.
These are all ways to drive more leads to the pages you want, without doing crazy pop-ups upon first entry.
6. Irrelevant Internal Links
We all know that internal linking is important, but when you overdo it it’s not only going to lose value, but it harms your SEO.
You have to do it very carefully, and decide what’s best for users, if it doesn’t help users then don’t do it.
You want to make sure that you’re choosing internal links that are relevant to the content and the page that people are reading.
Don’t have tons of rich anchor tags, and don’t have a ton of random anchor tags, do what’s best for your users, remember robots aren’t buying your products, there are real humans on the other side of your screen.
7. Duplicate Content
Google even said themselves that duplicate content won’t form any kind of penalty, but Google isn’t going to rank duplicate content over original content.
You want to make sure that you’re publishing new unique content, this doesn’t mean that you can’t cite sources, take stats from other places, or take quotes from other people, and give them credit.
It means that your content has to be new and fresh, oh, by the way, when I’m talking about duplicate content, I’m not only talking about word for word plagiarising someone else.
I’m also talking about writing the same piece of content that’s been overused a million times, how many pieces of content do we need to have on how to throw a ball?
There are so many ball-throwing articles out there, and they all talk about the same thing, creating another one.
Even if it’s unique is not going to add any value, and you’re going to have a tough time ranking on Google.
8. Backlinks To Spammy Websites And Domain Names
When you link out to other spammy websites, you can get caught up in what Google calls a link scheme.
A lot of the time people will come to you and offer if you link to them, they will link back to you.
Doing this kind of thing is called reciprocal linking, and it can hurt your rankings in the long run, you should only be linking to pages that make sense.
This doesn’t mean that you should become a commander of your website and authorize if you should follow or not follow someone, since you want to huddle all the SEO treasure to yourself.
Remember, it’s all about providing the best user experience, if you link to something and you think it’s valuable to your users, then link to it.
If you feel like this link isn’t going to provide any value, but you’re just linking to it for the sake of links, or because the person gave you money, then DO NOT DO IT!
Or, if you want to take the money, make sure you no follow that link, or let the user know that you’re being paid for it.
If you SERIOUSLY want to STOP!
⛔ Not attracting enough of the customers you desire to work with.
⛔ Not generating enough traffic to your blog, website, or funnel.
⛔ Overwhelming your brain with endless amounts of content on how to grow your blog, website, or funnel.
⛔ Burning your wallet on ads that never seem to work.
⛔ Having to feel bad, and muster up a lie when your friends, and family ask you “So how’s your business going?”.
⛔ Providing “Golden content” that you poured your heart into, just to see crickets and tumbleweeds in your Google Analytics account.
⛔ Having to always beg for people to share your content.
⛔ Making such little money that you can’t even afford your hosting, or email responder.
Then… Here Is a Method That Is Helping Businesses Such As Neil Patel, Click Funnels, Grant Cardone, Dan Lok, Liz Benny, Spencer Mecham, Peng Joon, Kevin David, Commission Hero, And Many more.
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Thank you for reading, and I will see you next time.
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Great article!
It’s definitely true that internal linking must be limited to related keywords only because if you have too many internal links it will look unappealing to the audience. This is why you have to manage your internal links by only using appropriate keywords.
That’s very true Janet
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